The most cited papers from this title published in the last 3 years statistics are updated weekly using participating publisher data sourced exclusively from crossref. Journal of product and brand management publishes articles that enrich the practice of product and brand management while simultaneously making significant . Establish a brand into problem solving products who needs product management the strategic role of product management how a market driven focus leads . Definition of brand management proper brand management can result in higher sales of not only one product but on other products associated with that brand
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